Brief and Improvements from AS

For my A2 course, my chosen brief was to produce a advertisement advertising a new perfume. My perfume is going to be an elegant, sophisticated scent and will stand out from a crowd. I want to produce something unique and interesting. I have chosen to do this as I think although it will be a challenge it will be highly beneficial for me as it is something I haven’t done before. It will allow me to use my knowledge I have already gained from AS level but also will help me do broaden my knowledge by doing things that I haven’t done before. Also, I have chosen specifically to do this project on my own as I have learned from AS level that I would work to the best of my ability on my own as I won’t have to rely on other people to do parts of the project.

In AS, I found that we encountered various problems, possibly due to a lack of knowledge about the subject, as it was our first time in filming and studying AS level Media Studies. I believe that our main problem was our lack of organisation. At the start of the topic, we were very organised and often ahead of our deadlines, however this was not consistent throughout and we started to fall behind and this led to a very rushed ending to ensure that everything was finished.

To improve from AS level, there are many things that I would do differently. Firstly, and probably most importantly, I am working by myself. This will allow me to work in my own time and pace and rely solely on myself. Also, this means that I can produce the product to my own standard as at AS level I believe that the final production could’ve been made to a higher standard. Secondly, I will limit the characters within the production to a bare minimum as last year’s actors proved themselves extremely unreliable. Thirdly, I will keep to the deadlines that have been set for me to ensure that I don’t fall behind with anything allowing me to keep on track of my progress and not have to rush everything at the end. This will ensure that my whole project will be to the highest standard possible. Finally, I will ensure that not only is my practical production set to the highest possible standard but also my theory work will be to a very high standard. I believe that the lack of attention to my theory work caused my grade to go down and I am determined to not let this happen again.