From the results of my primary research, I have found many things. Firstly, I had specifically asked people between the ages of 13 and 21 to fill in my questionnaire as they were who I had predicted to be my target audience. Also, I chose to ask only people who were in full time education as I had predicted that my target audience would be teenagers with big career prospects as the perfume was designed for the more intelligent, yet girlie persona. By asking only these girls, it helped to clearly identify my target audience.
One of the quesitons I had asked was 'Do you like to wear perfume?' and all 25 people replied with the answer 'yes'. This shows me that I do have a general idea of my target audience as every person I asked had stated that they do wear perfume and like to wear it. To coincide with this question, I had asked what was their favourite perfume and why? To this question I had various answers. I had expected to find some form of correlation between each person and their favourite perfume as most of the women were of a similar age. This was not the case, however. I had found that one woman prefered the classic scent of 'Chanel' whereas another woman had stated that they favourited Victoria Beckham's scent 'Intimately Beckham'.Interestinly, four out of the twenty-five people questionned commentated that their favourite perfume was 'Heiress' by Paris Hilton. This was not a suprise to me as it is a sweet, feminine scent.
My next two questions helped me to impove on my planning for my advertisement. The questions were 'What would you expect to see from a perfume advert?' and also 'would you buy a perfume based on the advert alone?'. These helped me to realise what is needed to be put into an advert to make sure the audience are completly taken with the product. This also helped me to understand what people expect to see from an advert. My results from these questions proved my predictions to be correct. The results shown that 95% of people asked said that they would expect music in the advert and also 50% of people said that they would buy a perfume based on an advert alone if it was for a present for somebody else.
Overall, I have found that my primary research has helped me to identify more clearly my target audience which has thus allowed me to continue with my research and enable me to ensure that I am actually heading in the right direction with my target audience.
In addition to my questionnaire, I have posted a question on the popular site 'Yahoo Answers'. I asked the question 'Do you like Chanel No. 5 perfume?' and I had a very good response. I asked this question to coincide with my research to find out whether or not Chanel No. 5 was liked by a wide variety of people. The link to the Yahoo Answers question is:
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